HU Logo Wins Downtown Hampton Development Partnership Security Committee Competition
|The first place winning logo submitted by HU faculty and students.|
Hampton University Associate Professor Dr. Anne Pierce recently led a team of HU faculty and graphic design students to be named the first place winners of the Downtown Hampton Development Partnership’s Security Committee logo design contest.
The DHDP’s Security Committee was requesting local artists to submit concepts for a logo for the city’s new Eyes and Ears Program, a crime prevention program.
The aim of the new plan is to get visitors, businesses, and residents involved in keeping their community safe. Based on the same principles as a neighborhood watch program, the initiative is partnering with the Hampton Police Department as well as other emergency agencies throughout the city. The winning entry had to be creative and distinct, meanwhile incorporating the Downtown Hampton Development Partnership’s logo.
Pierce first learned of the logo submission request in April through the Hampton Art League, of which she is a member. As a photographer and art historian, Pierce thought this competition would be a great opportunity for students and faculty to unite. Pierce, along with Assistant Professor Joseph Martin and his ART 402: Illustration and Rendering class, worked in the Armstrong-Slater graphic design studio as their research and product development space. Together, they benchmarked similar programs in other states to develop various logo concepts.
“Collaboration is a hallmark of the design philosophy at Hampton University,” said Pierce.
In a blind review, the students chose to submit a design created by HU student Olu Fann. Fann’s concept reflected the city of Hampton’s nautical past by using the Point Comfort Lighthouse as safety iconography. Pierce and Martin then aided Fann in refining the final design before submission.
“Mr. Fann has a canny sense of commercial logo copy and it shows in a design that is professional,” said Martin.
The $300 award for first place will be used to support the graphic design studio printers.
- Alison L. Phillips